OBJECTIVE:

To provide ongoing communications support to the AstraZeneca in-house team in Ireland

OUTCOME:

We’ve worked with the in-house team at AstraZeneca, a leading global science-led biopharmaceutical company for over two decades. We’ve supported them in developing strategic communications programmes focussed on key therapy areas such as Cardiovascular, Diabetes, Oncology and Respiratory. From product launches and information campaigns to media relations, issue and crisis management, media and crisis training – all communications tactics in this area require trust and a specialist knowledge and expertise in communicating within a highly regulated and controlled environment.

AstraZeneca has worked closely with Walsh:PR for many years. We consider Walsh:PR an important part of the extended AstraZeneca team facilitating practical media training, providing ongoing communications support and insightful advice. Muireann McAlister, Market Access Lead, AstraZeneca

Want to find out more?