Team Hope is a leading Irish Christian development aid charity working with children affected by poverty in Eastern Europe, the former Soviet Union and Africa. We provide PR support for one of its primary initiatives, the annual Christmas Shoebox Appeal.
The Appeal asks Irish people to donate a gift-filled shoebox, wrapped in Christmas paper, to be delivered into the hands of children who may otherwise receive nothing. In providing communications support for the Appeal for the last seven years, we’ve helped Team Hope grow the number of gift-filled boxes donated by 50%. This has been achieved with a combination of innovative media campaigns and incredibly successful media and celebrity partnerships.